Building a brand with legacy is one thing. Updating a brand that’s endured for decades is quite another. We’ve been fortunate enough to do both for WillaKenzie Estate; retaining the roots of our decades-old original design and re-imagining it for a new generation of wine buyers.
WillaKenzie’s method of gravity flow winemaking was once unique to the region, but after 25 years it was bound to inspire many followers. To evolve our design beyond giving a sense of looking up at the winery’s steep hillsides, we instead looked down to the differentiator beneath our feet.
The result: A sophisticated crest celebrating the two rivers that form the region’s unique soil, with premium brand and package design that exudes elegance consistent with the refined Pinot Noir inside.