The family behind Tillamook, Oregon’s, Werner Gourmet Meat Snacks is rowdy, irreverent and passionate. After 25 years in business and in the midst of a snack food renaissance, their brand was being overlooked. Their packaging was dated and didn’t reflect the quality of the product or the brand’s history. It was time to sink their teeth into a remedy. With a stable of cured-meat snacks at the fingertips of everyone from long-haul truckers to soccer moms, Werner needed to figure out how to get their foot back in the door. We led the Werner family through a brand redesign to reignite the consumer’s lasting love of their product—with a healthy dose of seasoning for extra flavor.