Chew on Our Rebrand of an Iconic Oregon Jerky Company

The family behind Tillamook, Oregon’s, Werner Gourmet Meat Snacks is rowdy, irreverent and passionate. After 25 years in business and in the midst of a snack food renaissance, their brand was being overlooked. Their packaging was dated and didn’t reflect the quality of the product or the brand’s history. It was time to sink their teeth into a remedy. With a stable of cured-meat snacks at the fingertips of everyone from long-haul truckers to soccer moms, Werner needed to figure out how to get their foot back in the door. We led the Werner family through a brand redesign to reignite the consumer’s lasting love of their product—with a healthy dose of seasoning for extra flavor.

CLIENT

Werner Gourmet Meat Snacks

WHAT WE DID

Brand Foundation
Brand Identity
Brand Strategy
Illustration
Package Design

COLLABORATORS

Jeff Foster, Illustration

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Werner Animated logo
Werner Gourmet Meat Snacks packaging designed by Flint Design Co
Best package design company Flint Design Co
Werner package design by Flint Design Co
Werner package design collage
Werner Gourmet Meat Snacks branding
BACK TO WORK
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