You’ve heard of Tillamook. The century-old dairy brand headquartered in its namesake Oregon coast town is an icon of dairy aisles and a staple of fridges far and wide. But that wasn’t always the case. In 2001, Tillamook came to Flint with under 90 products. They had eyes bigger than their stomachs, though. With a goal of national growth, Flint guided them on what would become a two-decade journey across three redesigns and a 450+ product lineup. A thorough design system helped bring the brand from concept to reality, making each product feel special, yet clearly a part of Tillamook’s story.