As a premium brand in the Reser’s Fine Foods portfolio, Stonemill Kitchens was already perceived as high-quality in the dip and deli foods category. But Reser’s wanted to grow the brand and communicate “fresh and flavorful” to better align with their target consumers’ shifting values. In the midst of the “clean label” movement sweeping grocery store shelves, this was the perfect opportunity to re-formulate the product and re-design the package. 

Developed by chefs for multiple occasions—dips, spreads, toppings—every aspect of our design was rooted in abundant ingredient imagery, lively accent colors, and confident typefaces; capturing the vibrancy of ingredients fresh from the garden.

The result is a line-up of joyful and sophisticated party dips that are easily distinguishable and emphasize fresh whole ingredients—a package and product that any aspiring foodie would be proud to put out on their table.