Louis Jadot is one of the most respected wine brands in Burgundy, France, making wine and managing vineyards since 1859. Some years ago, their friends from Burgundy began nudging them to explore Oregon and a place to make extraordinary wines from the same grape variety the grown in Burgundy. Happily, they found a vineyard in Oregon that yields wines which express the character of this specific place. The vineyard’s name is Resonance. Also happily, the name is just the same in their native language as in English, but with a French accent.
Stories of place can be very layered and we loved the opportunity design a label that included the iconic tree lined slopes of vineyards in Oregon, but also have the element of resonance as the misty forest is layered back into the distance. This is Oregon. The layering also connects to how the vineyard “speaks” to the owners & winemaker. They explain that Résonance wines express Somewhereness (a phrase coined by their friend, wine writer, Matt Kramer), which comes from the type of grape and the soil it is grown in to the climate it lives in and the people that tend to it. It is simple and poetic and we found it so inspiring.
The result: A contemporary label and package, that seems to vibrate and move, paired with a brand logo that feels classic and stalwart. The best of the old and new worlds together.