Some years ago, Maison Louis Jadot, a well known and respected wine brand in Burgundy, France, began exploring Oregon as a place to make extraordinary wine. They sought a vineyard that embodied the character of Oregon through rich history and expressive soil, which they found in the hills outside of Carlton on a beautiful property planted over 30 years ago, called Résonance Vineyard.

We created a brand that expressed the deep emotional connection between the people and the place. Described as “somewhereness,” it is the culmination of influences–terroir, climate, viticulture, winemaking practices–that bring forth the full potential of the wine. 

Starting with the brand name, we began looking at soundwaves for inspiration. While doing so, we saw within the waves the iconic fir trees that surround the vineyards of the Willamette Valley. Deep colors reflect the character and flavors of each vineyard’s terroir, and root the brand in a unique interpretation of place. 

As the brand grew, we partnered with Résonance Wines to build out their direct-to-consumer program through a defined tier system that complements their single vineyard and estate wines.

A newly designed website gave Résonance an opportunity to connect with people far and wide, and invite them into the brand experience. We worked with local photographers to capture the essence of the brand and amplified direct-to-consumer sales opportunities throughout the site.

The result:  A comprehensive brand identity, from packaging to logo to website, that has an energy and elegance—combining the best of the old and new worlds into a distinct brand experience.