Reser’s brings delicious, restaurant-quality sides to the dinner table. Going on seven decades and four generations, Reser’s Fine Foods have been deli department staples, synonymous with quality, flavor and trust. However, when their sensational side’s sales began to decline due to lost distribution, an unfocused brand and packaging that felt outdated, Reser’s needed to find their way back on the menu. We stepped up to the table, researched the market landscape, analyzed consumer behavior and identified a way forward for their sides that included a redesigned package, new photography direction and messaging that would resonate with their target customer.