The Wild Taste of Sustainable Seafood

Seafood from the cool coastal waters of Oregon tastes incredibly fresh and full of flavor. Yet, the majority of the catch from local fishermen was sold out of state and or suffered low prices due to a lack of awareness and cooking experience.

The state-managed seafood marketing commissions needed help repositioning and marketing the wild, high-quality, sustainably-caught seafood products from Oregon. Improving pricing was also critical to saving the fleet of commercial fishing vessels in Oregon ports, most of which are family-owned and operated small businesses.

The result:  From Oregon’s wild Albacore Tuna to Dungeness Crab and Yaquina Bay Chinook Salmon, chefs now call out Oregon fish and shellfish in their seafood dishes all across the country. Prices and demand for more sustainably fished seafood has risen steadily across the U.S.


Oregon Albacore Commission
Oregon Salmon Commission
Oregon Dungeness Crab Commission
Oregon Troll Commission


Brand Strategy & Design
Marketing Strategy
Brochure Design
Photo Direction
Map Illustration
Trade Show Materials Design


Lisa Donoughe – Strategy
Martha Holmberg – Copywriting
Cory Arnold – OAC Photography
Rick Shaffer – OAC, OSC Photography

Trees with a view of Cannon Beach and Haystack Rock with
Oregon Albacore logo and fisherman, the ocean, and fishing line reels
Oregon Albacore, Salmon, Pink Shrimp and Dungeness Crab logos
Oregon Albacore map
Oregon Albacore logo and fisherman, a fishing boat and a completed recipe
Fishing Boat and Cooked Salmon
Oregon Albacore logo and fisherman and a completed recipe
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google