Scientific acumen? Natural foods pioneers? Counterculture heritage? Three generations of unwavering quality? That and so much more defines the Kesey family, but when it came to differentiating the Nancy’s brand in an increasingly competitive market, we knew we’d need to focus on the unseen.
Tens of billions of probiotics— microscopic in size, but when added up, become the biggest reason why Nancy’s is trusted by generations of health-conscious families and medical pros alike.
The result: A brand refresh and package redesign that more clearly detailed each products’ range of probiotics and their health benefits, while still maintaining the Kesey family’s personal style and artistic point of view.