An Oregon Original Blazes the Trail
for Natural Foods and Probiotics

Nancy’s, the probiotics pioneer. In 1970, Chuck and Sue Kesey helped found the natural foods movement and were the first to introduce live probiotic cultures in their yogurt. Their scientific ingenuity continues to lead the health food market today.

A beloved regional brand in the Pacific Northwest, Nancy’s wanted to reach a national audience and turned to Flint in 2017 to help reposition their brand for growth. We created two distinct visual programs for their Organic and Conventional lines so that Nancy’s would appeal to a broad set of retailers and consumers. Our design strategy made a point of nurturing existing customer loyalty, never straying from Nancy’s Oregon roots and counter-cultural perspective.

For the past two decades and into the future, Flint continues to bolster and reinforce Nancy’s reputation as the original probiotic pioneer and leader in natural foods.

CLIENT

Nancy’s Probiotic Foods

WHAT WE DID

Art Direction
Brand Foundation
Brand Identity
Illustration
Package Design
Print Materials
Website Design

COLLABORATORS

Jeff Foster, Illustration
Charlotte Day, Illustration
Brian Gjurgevich, Copy Writing
Greg Netzer, Copy Writing
Tye Ortega, Copy Writing

VIEW CASE STUDY
Nancy's probiotic yogurt
Nancy's Probiotic Kefir with labels and design completed by Flint Design Co
Nancy's Probiotic brand designer Flint Design Co
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