Nancy’s, the probiotics pioneer. In 1970, Chuck and Sue Kesey helped found the natural foods movement and were the first to introduce live probiotic cultures in their yogurt. Their scientific ingenuity continues to lead the health food market today.

A beloved regional brand in the Pacific Northwest, Nancy’s wanted to reach a national audience and turned to Flint in 2017 to help reposition their brand for growth. We created two distinct visual programs for their Organic and Conventional lines so that Nancy’s would appeal to a broad set of retailers and consumers. Our design strategy made a point of nurturing existing customer loyalty, never straying from Nancy’s Oregon roots and counter-cultural perspective.

For the past two decades and into the future, Flint continues to bolster and reinforce Nancy’s reputation as the original probiotic pioneer and leader in natural foods.