Nancy’s made probiotics palatable. Chuck and Sue Kesey were dairy pioneers in the ‘70s, innovating how people thought about health food. So innovative, in fact, it took about 45 years for the rest of the world to catch up to the benefits of probiotics. It’s only natural that Nancy’s would be the first to bring oatmilk yogurt to market in the US. Five years after they debuted, plant-based products had become overwhelmingly popular and Nancy’s no longer had to shoulder the responsibility of defining a whole new category. They refocused, reformulated, then came to Flint for a redesign to set them apart.