Kona Brewing Company Makana Series

Hawaiians love talking story. So when Kona wanted to highlight the good work being done to help their home thrive, we opened our ears to the mythology and history of the islands to tell the story of its modern-day heroes.

Inspired by Hawaii’s Aina, Kai, Wela, and Makani (that’s earth, sea, fire, and wind for mainlanders), we worked with limited budget to connect a single, iconic image with the island’s environment, using colors reminiscent of the four beers, four seasons, and four elements.

The result: A modular subrand for Kona Brewing Co., and a year-long program that’s raised over $10,000 for charity while engaging the media, trade, and locals in a lasting way. Beach and bay clean-ups, trail restoration, and reforestation projects have made Kona a new center for giving back, kicking back, and sharing their stories.


Kona Brewing Co.


Art Direction
Brand Identity
Event Materials
Print Management
Print Materials

Best design companies Flint Design Co
Beer labels and information designed by Flint Design Co
Printed brochure for Kona Brewing Company
Shirts designed by Flint Design Co for Makana Series
Two glasses of beer from Kona Brewing Company Makana Series
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google