Every story has a setting. For Kona Brewing Co., it’s always been Hawaii. From the now-iconic brand’s first logo we designed in 1994, we knew how important it was to both celebrate and respect what makes this island paradise a place people all over the world aspire to visit, then return to again and again.

The package design was inspired by the idea of delivering a little Hawaiian vacation on every bottle or can. We looked to shine warm sunlight on Hawaii’s most celebrated landmarks and activities so beer drinkers could envision themselves in the scene no matter where they were in the world. The illustrated scenes served to highlight Kona’s commitment to protecting the island environment and telling local community stories. For anyone who has visited the islands, Hawaii and the Aloha spirit remind us what matters most in life and to take time to enjoy it.

Kona Brewing Co. has stood apart from all other beers on the shelf. With an embossed custom bottle, diecut labels, and a uniquely scenic brand identity, it has occupied its place between imported and American craft beers. The brand has grown without declining for over 15 years to become a top 10-selling national craft brand.

But the lasting strength of Kona Brewing Co.’s brand is how it makes beer drinkers feel, and in turn, makes them lifelong members of Kona’s Ohana.