Every story has a setting. For Kona Brewing Co., it’s always been Hawaii. From the now-iconic brand’s very first packaging design in 1994, we knew how important it was to both celebrate and respect what makes this island paradise a place people all over the world aspire to visit, then return to again and again.

Inspired by the idea of delivering a little Hawaiian vacation on every bottle, we looked to shine warm sunlight on the Hawaii’s most celebrated landmarks and traditions, while always being careful not to exploit the culture or other popular notions.

The result:  A brand that celebrates place and special culture that has set Kona Brewing Co. apart from all other craft beers on the shelf. The true strength of brand is helping the buyer feel included, part of Kona’s Ohana, and picture themselves in Hawaii with every brand touch.