Kelly’s

An origin story like Kelly’s Jelly is a gift in itself. Now a staple of farmers’ markets and specialty food stores, the brand started as a treasured holiday present for friends and family. To elevate its identity outside of Portland, we knew we’d need to preserve Kelly’s sweet history while showcasing a subtle, modern kick worthy of their pepper jelly.

Maintaining the feel of the simple, clean packaging Kelly started with, we looked to reflect the versatility of the premium, small-batch product as the perfect pop of flavor to cheese plates, sandwiches, entrees, desserts, even cocktails.

The result: A friendly logo, labels with bright pops of color representing the variety of flavors, and icons that illustrate taste pairings, organize recipes, and make it easy to add some life to your pantry.

CLIENT

Kelly’s

WHAT WE DID

Brand Identity
Brand Strategy
Illustration
Package Design
Print Management

Kelly's Jelly artwork assets designed by Flint Design Co
Brand Strategy designed by Flint Design Co
Artwork Assets for Kelly's Jelly
Kelly's preserves
BACK TO WORK
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