Lighting the Way for a Healthy Home & Planet

ElectrifyPDX provides renters and owners with resources, community, and recognition as they strive to create a healthier home and planet as a way to fight climate change.

They asked us to create a brand identity that would bring greater visibility to individual home improvement efforts throughout the Portland Metro area.

We wanted to design a sign that Portlander’s would feel proud to display in front of their homes. We drew inspiration from neon signs for the logo and overall design, because of its modern retro, yet timeless appeal of bold colors and simple geometric typography. We created whimsical icons and an approachable step-by-step program, based on the merit badge system, to educate and inspire Portlander’s to flip the switch from gas and fossil fuels to renewable electricity.

In the first three weeks after launch, ElectrifyPDX registered over two dozen members, their social media community saw steep growth, and there has been significant interest in the program from trade partners and community outreach programs.