Coco Moon is a Hawaii based company creating luxuriously soft baby essentials. We were asked to help this small, yet fast growing brand connect with high-end retailers, boutiques and the emerging direct to consumer market. We tapped into what was true to Coco Moon–the founder’s island roots, her modern style and a connection to family–to create an elevated brand identity.

Every touchpoint of the brand and packaging was an opportunity to connect with the customer. A refreshed, hand-hewn moon and stars with Hawaii’s iconic plumeria, supported by a modern typeface with gently waved serifs, creates a logo mark that is playfully comforting with a hint of sophistication. We developed a carefree, island natural color palette grounded in deep ocean blue paired with sun-washed tropical colors, reflecting the brands personality and allowing flexibility to expand into future product lines.

The result: A repositioned brand identity that appeals to independent boutiques, department stores and sophisticated consumers throughout the world, while staying true to Coco Moon’s Hawaiian roots and local community.