Nurturing a New Direction

Coco Moon is a Hawaii based company creating luxuriously soft baby essentials. We were asked to help this small, yet fast growing brand connect with high-end retailers, boutiques and the emerging direct to consumer market. We tapped into what was true to Coco Moon–the founder’s island roots, her modern style and a connection to family–to create an elevated brand identity.

Every touchpoint of the brand and packaging was an opportunity to connect with the customer. A refreshed, hand-hewn moon and stars with Hawaii’s iconic plumeria, supported by a modern typeface with gently waved serifs, creates a logo mark that is playfully comforting with a hint of sophistication. We developed a carefree, island natural color palette grounded in deep ocean blue paired with sun-washed tropical colors, reflecting the brands personality and allowing flexibility to expand into future product lines.

The result: A repositioned brand identity that appeals to independent boutiques, department stores and sophisticated consumers throughout the world, while staying true to Coco Moon’s Hawaiian roots and local community.


Coco Moon


Brand Foundation
Brand Identity
Logo Design
Package Design

Coco Moon package design by Flint Design Co
Coco Moon product tags by Flint Design Co
Coco Moon brand foundation created by Flint Design Co
Coco Moon product tags created by Flint Design Co
Coco moon pineapple designs
Coco Moon package design created by Flint Design Co
Coco Melon Hawaii swaddle boxes
Coco Moon Hawaii tag design by Flint Design Co
Coco Moon Hawaii animated logo
Coco Moon Illustrations and Package Design created by Flint Design Co
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