Oregon Albacore Commission

The Wild Taste of Sustainable Seafood

Seafood from the cool coastal waters of Oregon tastes incredibly fresh and full of flavor. Yet, the majority of the catch from local fishermen was sold out of state and or suffered low prices due to a lack of awareness and cooking experience.

The state-managed seafood marketing commissions needed help repositioning and marketing the wild, high-quality, sustainably-caught seafood products from Oregon. Improving pricing was also critical to saving the fleet of commercial fishing vessels in Oregon ports, most of which are family-owned and operated small businesses.

The result:  From Oregon’s wild Albacore Tuna to Dungeness Crab and Yaquina Bay Chinook Salmon, chefs now call out Oregon fish and shellfish in their seafood dishes all across the country. Prices and demand for more sustainably fished seafood has risen steadily across the U.S.

CLIENTS

Oregon Albacore Commission
Oregon Salmon Commission
Oregon Dungeness Crab Commission
Oregon Troll Commission

WHAT WE DID

Brand Strategy & Design
Marketing Strategy
Brochure Design
Photo Direction
Map Illustration
Trade Show Materials Design

CREATIVE COLLABORATORS

Lisa Donoughe – Strategy
Martha Holmberg – Copywriting
Cory Arnold – OAC Photography
Rick Shaffer – OAC, OSC Photography

Trees with a view of Cannon Beach and Haystack Rock with
Oregon Albacore logo and fisherman, the ocean, and fishing line reels
Oregon Albacore, Salmon, Pink Shrimp and Dungeness Crab logos
Oregon Albacore map
Oregon Albacore logo and fisherman, a fishing boat and a completed recipe
Fishing Boat and Cooked Salmon
Oregon Albacore logo and fisherman and a completed recipe
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Kona Brewing Co.

Crafting the Spirit of Liquid Aloha

Every story has a setting. For Kona Brewing Co., it’s always been Hawaii. From the now-iconic brand’s first logo we designed in 1994, we knew how important it was to both celebrate and respect what makes this island paradise a place people all over the world aspire to visit, then return to again and again.

The package design was inspired by the idea of delivering a little Hawaiian vacation on every bottle or can. We looked to shine warm sunlight on Hawaii’s most celebrated landmarks and activities so beer drinkers could envision themselves in the scene no matter where they were in the world. The illustrated scenes served to highlight Kona’s commitment to protecting the island environment and telling local community stories. For anyone who has visited the islands, Hawaii and the Aloha spirit remind us what matters most in life and to take time to enjoy it.

Kona Brewing Co. has stood apart from all other beers on the shelf. With an embossed custom bottle, diecut labels, and a uniquely scenic brand identity, it has occupied its place between imported and American craft beers. The brand has grown without declining for over 15 years to become a top 10-selling national craft brand.

But the lasting strength of Kona Brewing Co.’s brand is how it makes beer drinkers feel, and in turn, makes them lifelong members of Kona’s Ohana.

CLIENT

Kona Brewing Co.

WHAT WE DID

Brand Strategy
Logo & Tagline
Brand Guidelines
Art Direction
Product Naming
Package Design
Copy Writing
Trade Materials
Pub Menus, Taps
Merchandise

Lona Brewing Co. Logo updates
Kona Brewing Co. lettering
Bottle and can of Kona Brewing Co. Big Wave Golden Ale redesign
6 pack bottles of Kona Brewing Co. Big Wave Golden Ale
6 pack bottles of Kona Brewing Co. Big Wave Golden Ale
6 pack bottles of Kona Brewing Co. Island Hopper
12 pack cans of Kona Brewing Co. variety pack
Cans of Kona Brewing Co. varieties
Kona Brewing Co. brands
Aloha border
Kona Brewing Co Menus created by Flint Design Co
Kona Brewing Co. on tap and in glasses
Close up on the Liquid Aloha bottle
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Siskiyou Sungrown

A Lesson in CBD: Cannabis Branding Differentiation

Siskiyou Sungrown cultivates the therapeutic power of cannabis. They came to us for a redesign that expressed their premium position, integrity and differentiator. Flint delivered a new design program to elevate their position, tell their story, educate clearly and express the power of nature in their products.

Since the 1990s, owners Cedar and Madrone Grey’s business has been a journey to helping those with critical health conditions heal naturally. Originally medicinal cannabis growers, today they impeccably farm high-quality cannabis plants at the edge of Southern Oregon’s Klamath-Siskiyou mountain wilderness. The legalization of cannabis led Siskiyou Sungrown to further develop its line of tinctures and RSO oils with full-spectrum plant benefits and high potency to reach a growing consumer base.

CLIENT

Siskiyou Sungrown

WHAT WE DID

Brand Foundation
Brand Identity
Package Design
Art Direction

COLLABORATORS

Charlotte Day, Illustration

VIEW CASE STUDY
3 bottles of Siskiyou Cannabis tincture
Siskiyou trio of tinctures
Siskiyou cannabis oils
Feel better logo
Images of plants and animals
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Kona Brewing Co.’s Aloha Series

Brewing Aloha

Kona Brewing Co’s Aloha Series was originally released in 1997. Decades later we were asked to help Kona relaunch this limited release series with a fresh design that embodied the unique Hawaiian Island experience of being immersed in nature, on the beach, with the stress of the day far behind. 

The relaunch featured three innovative beers inspired by the idea of endless summer with flavors of hibiscus, coconut, and pineapple, and recipes based on classic island cocktails, which offered consumers a fresh alternative to beverages like hard seltzer. This program needed to feel unique within the Kona portfolio while staying true to the brand’s roots, which we achieved through custom illustrations, a new Aloha Series pattern, and flavor icons that could be re-imagined for future limited-release beers through new colors and typography. 

As a result, the Aloha Series stood out amongst seasonal beers, engaged with Kona’s dedicated fans, and attracted new consumers who were looking for a fresh take on an old classic. Beyond a lift in sales and increased brand engagement,  Kona Brewing Co and its fans had a fresh new way to celebrate Liquid Aloha.

CLIENT

Kona Brewing Co.

WHAT WE DID

Product Strategy
Package Design
Art Direction
Copywriting

COLLABORATORS

Jeff Foster, Illustration

VIEW CASE STUDY
Two 6-packs and three cans of Kona Brewing Co. Pilsner with two filled glasses
Six-packs of Kona Brewing Co. Pilsner and Wheat Ale
Six-packs of Kona Brewing Co. Brut IPA, Cream Ale and Wheat Ale
Six-packs of Kona Brewing Co. Brut IPA, Cream Ale and Wheat Ale with three cans outside of the boxes
Single cans of Kona Brewing Co. Brut IPA, Cream Ale and Wheat Ale
All sides of the Mai Time Wheat Ale can
The Aloha Series logos
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Nancy’s Oatmilk

Nancy’s Gets a Healthy Dollop of New Design

Nancy’s made probiotics palatable. Chuck and Sue Kesey were dairy pioneers in the ‘70s, innovating how people thought about health food. So innovative, in fact, it took about 45 years for the rest of the world to catch up to the benefits of probiotics. It’s only natural that Nancy’s would be the first to bring oatmilk yogurt to market in the US. Five years after they debuted, plant-based products had become overwhelmingly popular and Nancy’s no longer had to shoulder the responsibility of defining a whole new category. They refocused, reformulated, then came to Flint for a redesign to set them apart.

CLIENT

Nancy’s Probiotic Foods

WHAT WE DID

Brand Identity
Package Design
Art Direction

COLLABORATORS

Charlotte Day, Illustration

VIEW CASE STUDY
Nancy's Oatmilk yogurt assortment
Nancy's Oatmilk yogurt assortment
Nancy's yogurt statement of the Culture of Health
Small container of Nancy's Oatmilk strawberry hibiscus yogurt
Small container of Nancy's Oatmilk blueberry yogurt
Small container of Nancy's Oatmilk vanilla yogurt
Small container of Nancy's Oatmilk passionfruit banana yogurt
Nancy's Oatmilk plain yogurt
Nancy's yogurt promo
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Coco Moon

Nurturing a New Direction

Coco Moon is a Hawaii based company creating luxuriously soft baby essentials. We were asked to help this small, yet fast growing brand connect with high-end retailers, boutiques and the emerging direct to consumer market. We tapped into what was true to Coco Moon–the founder’s island roots, her modern style and a connection to family–to create an elevated brand identity.

Every touchpoint of the brand and packaging was an opportunity to connect with the customer. A refreshed, hand-hewn moon and stars with Hawaii’s iconic plumeria, supported by a modern typeface with gently waved serifs, creates a logo mark that is playfully comforting with a hint of sophistication. We developed a carefree, island natural color palette grounded in deep ocean blue paired with sun-washed tropical colors, reflecting the brands personality and allowing flexibility to expand into future product lines.

The result: A repositioned brand identity that appeals to independent boutiques, department stores and sophisticated consumers throughout the world, while staying true to Coco Moon’s Hawaiian roots and local community.

CLIENT

Coco Moon

WHAT WE DID

Brand Foundation
Brand Identity
Logo Design
Illustration
Package Design

Coco Moon package design by Flint Design Co
Coco Moon product tags by Flint Design Co
Coco Moon brand foundation created by Flint Design Co
Coco Moon product tags created by Flint Design Co
Coco moon pineapple designs
Coco Moon package design created by Flint Design Co
Coco Melon Hawaii swaddle boxes
Coco Moon Hawaii tag design by Flint Design Co
Coco Moon Hawaii animated logo
Coco Moon Illustrations and Package Design created by Flint Design Co
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Tillamook

Tillamook Grows and Stays Sharp

You’ve heard of Tillamook. The century-old dairy brand headquartered in its namesake Oregon coast town is an icon of dairy aisles and a staple of fridges far and wide. But that wasn’t always the case. In 2001, Tillamook came to Flint with under 90 products. They had eyes bigger than their stomachs, though. With a goal of national growth, Flint guided them on what would become a two-decade journey across three redesigns and a 450+ product lineup. A thorough design system helped bring the brand from concept to reality, making each product feel special, yet clearly a part of Tillamook’s story.

CLIENT

Tillamook

WHAT WE DID

Extend Package Design System
Specialized Print Production
Print & Project Management
Sales & Marketing Materials

Tillamook medium cheddar
Tillamook cheese lineup; Sharp cheddar, medium white cheddar, medium cheddar, monterey jack
Tillamook yogurt, sour cream and butter
Tillamook Oregon Strawberry yogurt
Tillamook ice cream
Tillamook Salted Caramel Toffee Ice Cream
Tillamook cheese promo
Tillamook promo
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Kona Spiked Island Seltzer

How a Hawaiian Beer Brand Popped Open the Seltzer Market

Kona Brewing Co. is Hawaii’s answer to the craft beer scene. With iconic brews evocative of the island life and environment, Kona has created die-hard fans across the US and around the world. But recent US beer sales have declined as the hard seltzer market exploded—and Kona knew this trend was here to stay. While the tendency for a new seltzer line may have been to lean into the ubiquitous white packaging of leaders like White Claw and Truly, we led the team in branding their line of Spiked Island Seltzer the Kona way. Instead of simply making Kona fit into the seltzer category, we defined what hard seltzer was for Kona. By leveraging the brand’s story, we were able to disrupt the crowded seltzer can shelf line-up, and introduce a new option to Kona’s Ohana and hard seltzer drinkers alike.

CLIENT

Kona Brewing Co.

WHAT WE DID

Brand Strategy
Brand System
Illustration
Package Design

COLLABORATORS

Jill DeHaan, Hand Lettering

VIEW CASE STUDY
Kona Spiked Island Seltzer cans on ice
Box and can of Kona Spiked Island Seltzer
Cans of Kona Spiked Island Seltzer - cans designed by Flint Design Co
Illustrations and brand logo created by Flint Design Co
Illustrations designed by Flint Design Co
Design and brand strategy companies in Portland, Oregon Flint Design Co
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Werner Gourmet Meat Snacks

Chew on Our Rebrand of an Iconic Oregon Jerky Company

The family behind Tillamook, Oregon’s, Werner Gourmet Meat Snacks is rowdy, irreverent and passionate. After 25 years in business and in the midst of a snack food renaissance, their brand was being overlooked. Their packaging was dated and didn’t reflect the quality of the product or the brand’s history. It was time to sink their teeth into a remedy. With a stable of cured-meat snacks at the fingertips of everyone from long-haul truckers to soccer moms, Werner needed to figure out how to get their foot back in the door. We led the Werner family through a brand redesign to reignite the consumer’s lasting love of their product—with a healthy dose of seasoning for extra flavor.

CLIENT

Werner Gourmet Meat Snacks

WHAT WE DID

Brand Foundation
Brand Identity
Brand Strategy
Illustration
Package Design

COLLABORATORS

Jeff Foster, Illustration

VIEW CASE STUDY
Werner Animated logo
Werner Gourmet Meat Snacks packaging designed by Flint Design Co
Best package design company Flint Design Co
Werner package design by Flint Design Co
Werner package design collage
Werner Gourmet Meat Snacks branding
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Reser’s

Flint Brings Something New to the Table

Reser’s brings delicious, restaurant-quality sides to the dinner table. Going on seven decades and four generations, Reser’s Fine Foods have been deli department staples, synonymous with quality, flavor and trust. However, when their sensational side’s sales began to decline due to lost distribution, an unfocused brand and packaging that felt outdated, Reser’s needed to find their way back on the menu. We stepped up to the table, researched the market landscape, analyzed consumer behavior and identified a way forward for their sides that included a redesigned package, new photography direction and messaging that would resonate with their target customer.

CLIENT

Reser’s Fine Foods

WHAT WE DID

Art Direction
Package Design
Product Strategy

VIEW CASE STUDY
VIEW CASE STUDY
Resers Bakes Ziti Bolognese
Reser's Baked Scalloped Potatoes
Resers Homestyle Stuffing
Selection of Reser's meals
Resers Mashed Potatoes rebrand
Reser's Creamy Mashed Potatoes
Reser's Advertisement
Reser's American Classics advertisement
Reser's Limited Edition advertisement
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