Werner Gourmet Meat Snacks
The Werner family built their jerky business from the ground up, with a hard-working ethos and quick wit to match. After 25 years of steady growth Werner Gourmet Meats was ready for a rebrand and the opportunity to reach a broader audience. We knew a confident brand voice and strong identity would set them apart in an increasingly crowded marketplace.
Fresh from meetings filled with often-hilarious family banter, we tapped into what felt true to the Werners and their business: Smart, bold, confident copy that gives the sense of a family working hard together while never missing a chance to crack a joke. Package designs are anchored with colors in natural, wild tones that are distinctly Oregon coast, which tells the story of place and family.
The result: A complete brand program that’s been fully embraced by the family as authentic to them and their brand, showcased across new packaging, social media, website, trucks, signage, trade collateral, and more